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workshops


AAWA workshops are open to all members. Some are open to non-members, as well.  Please email Connie Cronenwett at conniecro@comcast.net for more information.
 

Drawing Workshop - with Fred Horowitz
Saturday, December 1, 2007

Many of us know Fred Horowitz from his 35 years of teaching at Washtenaw Community College. He received a BA degree from Yale University in 1960, a BFA from the Yale Art School in 1962, and an MFA from the University of Michigan. As a freshman, he enrolled
in Josef Albers’s basic drawing course.  Much of his teaching inspiration stems from that encounter.

Last year his book on Joseph Albers as a teacher, Joseph Albers, To Open Eyes, The Bauhaus, Black Mountain, and Yale, was published by Phaidon. This event was
celebrated with workshops and a gallery exhibit at WCC. He has also written an
excellent book on art appreciation, More Than You See. After his retirement in 2003, he taught the Albers color course at the U of M School of Art and Design.

At his workshop, Fred will introduce several of Josef Albers’s line exercises, provide
useful tips applicable to representational drawing, and demonstrate several open-ended abstract drawing projects intended to stimulate further work in graphics or painting.

Fred's love of drawing, delight in teaching, and warm, engaging manner promises an interactive day of discovery - reawakening our drawing skills and re-opening our eyes.


Marketing Your Art - with Alyson Stanfield
March 15th and 16th, 2008

Alyson is a dynamic presence on the art marketing scene. Her Art Action newsletter is available to download at ArtBizConnection.com.

Prior to starting her own business, Alyson worked in art museums for ten years. She
most recently served as Director of Education at the Wichita Art Museum (1998-2001). In that role, she helped conceive The Living Room, a space designed to encourage interactive learning about art among the generations. As Curator of Education at the Fred Jones Jr. Museum of Art at the University of Oklahoma (1995-98), Alyson created the award-winning education program that trained university students to lead untraditional museum tours for high-school art students. She is most proud of organizing the first Conference on Art in Oklahoma (1998). Her museum career started as Curator
at the Oklahoma City Art Museum (1991-95), now Oklahoma City Museum of Art. While working in museums, Alyson wrote and obtained numerous grants and served as a grants panel reviewer for state arts councils and the Institute for Museum and Library Services. She served as a field reviewer for the accreditation program of the American Association of Museums.

Alyson received her master's degree in art history from the University of Texas at Austin. Her undergraduate degree in art history is from the University of Oklahoma.

The Workshop:

Day 1: I’d Rather be in the Studio!

If you’re like most artists, the word “sales” sends shivers down your spine. You’d much rather be in the studio working than having to worry about selling. The best sales techniques have very little to do with selling and everything to do with building relationships with people who can become a loyal audience and, potentially, collectors
of your work. You’re an artist, but you’re also a businessperson. Learn to generate interest in your art and in yourself. Start creating a buzz that will boost your art career!

Topics include:

  • Expanding Your Network
  • Finding Effective Promotional Language
  • Forming Powerful Community Alliances

Day 2: Marketing Your Art Online

Just what it says. Developing a Web Presence and focusing on creating an online buzz
for your art.

 

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